We love clay masks! Fresh from nature, pure and simple. I believe that the skin needs to be detoxed just like our bodies. Today we deal with pollution particles floating in the air, which are smaller than the size of our pores and therefore enter the skin very easily.
Clay masks benefit the skin and body by producing a charge that is electrical in nature when the clay comes in contact with liquid. This is similar to how earthing (touching your bare feet to the earth, in particular, wet grass) works. When the clay touches any type of fluid (normally water), it takes on a different charge and is thought to bind to any toxins. The clay will take those toxins with it when washed away.
Pink Clay Mask is considered to be the mildest of all the clays and works well for normal, sensitive and mature skin types. Its unique composition of minerals to hydrate and soothe the skin.